We are the OEM household cooling specialist so making products for client organisations to label under their own brands comes with certain responsibilities.
We embody our clients' personalities and values when designing a refrigerator or a freezer.
The exercise is far from being easy or simple.
Building lasting and strong relationships with our clients is part of our culture and, in some ways, our hallmark.
It also underlies our whole design philosophy as we continuously gain insight into our client's culture, personality, and compelling needs.
We are also constantly on the lookout for evolving lifestyles and technology trends.
Technology is a means through which we can deliver world-class products.
We use tried-and-tested, meaningful innovation and the latest state-of-the-art technology to provide engaging solutions for modern living.
Our “POP-Exclusivity” philosophy drives us in everything we do so we take premium technology and engineer it into large-scale production processes, making it available across our entire range of products. We offer premium features as standard while remaining highly competitive.
Going beyond the "cool box" concept, we consider our products as food preservation systems and rethink them from that perspective.
We also make a point of designing ever more sustainable products by adopting environment-friendly and energy-saving technologies, processes and materials.
Our food is our most vital connection with nature and our planet. Taking after natural concepts such as seasons and climate diversity, we design systems that take care of our produce naturally and gently (discover more about MultiClimate system).
Caring for people, their feelings, their aspirations and their needs is what drives our design.
Home appliances, like furniture items, art and decorative objects, are essential to interior design. While flashy, attention-grabbing appliances have been quite popular, consumers today are showing a greater appetite for subtle, sophisticated products that can bring harmony to their indoor spaces rather than dominate them.
We know that our products stand at the heart of people's homes, witnessing their everyday routine and the most important and defining moments of their lives. For that, we want to provide the most satisfying and rewarding experience and bring positivity to people's lives.
As far as the appearance of our products is concerned, simplicity, elegance and intuitive attractiveness are what we aspire to. We work with highly talented European designers to create that emotional connection at first sight. Surfaces, textures, shapes, and even light all contribute to that effect.
Everything in our approach is designed. Yet our concept of design continues beyond drawing, producing and delivering a product; it includes its storytelling.
This is why we also design and produce a series of materials for POS support, videos and brochures to help clients communicate and narrate it (discover more at the Homa Original Marketing Academy).
Des.Mag.
Editor in Chief: Federico Rebaudo
Art direction: Sara Marabini
Project Coordination: Federico Gallina
Contributing writers: Elena Scandroglio, Pierre Ley, Eileen Robinson
Coordination, Design & Layout: Studio Volpi
From an Original Idea of: Homa Europe
Copyright HOMA 2023- Issued By Homa Marketing dept. on July 2023
For further Information and Press Contacts: info@homaeurope.eu
