A conversation with Rod White on materials, domestic technology and the changing relationship between people and everyday electronics.
EDITOR’S NOTE
By Federico Rebaudo, Editor-in-Chief of Homa Design Magazine...
DESIGN
The timeless values of design
For Homa, the concept of design transcends the simple perspective of aesthetics.
Like music, Design speaks a universal language that everybody can understand, beyond the necessary and minor local adaptations.
It is the product of an inner sensitivity and draws upon experience, knowledge and talent.
Design is a discipline that requires continuous practice, and starts with observation. Seeing and understanding the world around us, talking and listening to those we are crafting our products for, is what feeds and guides our design. As such, it is part of our tradition of caring for our clients and partners, serving their needs and aspirations.
Trust and mutual respect is what we base our business on, and what characterises our every relationship. We have long understood that the purpose of our design was not to produce good looking “cold boxes”, but to help preserve our customers’ food at its best.
So, Design is not a premium feature, but a fundamental element of each and everyone of our products, across the entire range and across categories. In a way, we offer exclusivity, but for all.
Like music, Design speaks a universal language that everybody can understand, beyond the necessary and minor local adaptations.
It is the product of an inner sensitivity and draws upon experience, knowledge and talent.
Design is a discipline that requires continuous practice, and starts with observation. Seeing and understanding the world around us, talking and listening to those we are crafting our products for, is what feeds and guides our design. As such, it is part of our tradition of caring for our clients and partners, serving their needs and aspirations.
Trust and mutual respect is what we base our business on, and what characterises our every relationship. We have long understood that the purpose of our design was not to produce good looking “cold boxes”, but to help preserve our customers’ food at its best.
So, Design is not a premium feature, but a fundamental element of each and everyone of our products, across the entire range and across categories. In a way, we offer exclusivity, but for all.
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