Homa’s Second Food Preservation White Paper
Global release at the Canton Fair (October 2025)
Behind a story of success that has lasted for almost a quarter of a century lie intuition, moments of fortune, and—above all—a clear vision of leadership.
Year after year, that vision became visible to everyone: not a slogan, but a direction. At Homa we set out to build the capabilities required to turn direction into delivery, to translate ambition into reliable performance. We learnt—humbly—that it takes dedication, will, and the discipline to keep learning: listening closely, asking the best minds the right questions, and understanding, with respect, what our partners and their end-consumers truly expect from domestic refrigeration.
Over time, our role has been to make sense of those signals and transform them into products that win for real families: refrigerators that protect food quality, retain freshness, extend shelf life and reduce waste—without fuss. That is the spirit behind our second “Food Preservation White Paper” (discover here our first “food preservation” white paper).
It distils research, field evidence and design practice into a coherent narrative about refrigeration technology, precise temperature management, humidity control, optimised air flow, no-frost systems, multi-zone storage and the user-centred design that makes everything feel natural in daily use. It also frames how energy efficiency, quiet performance, repairability and a more circular approach contribute to trust over time.
This publication addresses a global community of professionals who have chosen, over the years, to be part of Homa’s journey. They are not an old guard; they are a forward-looking network of experienced, fresh-thinking practitioners who set higher standards, refine methods and lead conversations. The White Paper is written for them: a shared language for “food preservation”, a way of communicating benefits that consumers can immediately understand at home.
True to Homa’s OEM ethos, the ideas here are meant to travel. We offer reflections you can adopt and adapt—so your teams can brief better ranges, sharpen refrigeration roadmaps, and craft clearer claims. In the attention economy, where noise often drowns nuance, this text champions depth expressed simply and clearly. It is an invitation to take the long view—linking laboratory insights with factory discipline and the everyday rituals of the kitchen—so that innovation becomes meaningful, credible and genuinely helpful.
Food preservation is one of Homa’s enduring pillars—alongside Care and Design—and it shapes how we think about kitchens, cooking and modern living. From interior architectures that unlock more capacity within a standard footprint to interfaces that speak a universal visual language, the White Paper traces a line from principle to practice. The result is not theory for its own sake; it is a working reference you can annotate, teach, and put to work across pages, showrooms and conversations.
We will present and distribute the White Paper at the 138th Canton Fair (October 2025). There, partners will be able to discuss its insights and see how they connect with Homa product platforms and programmes. Consider it essential reading for anyone intent on leading in domestic refrigeration: a cornerstone for teams that want to be precise, modern and unmistakably effective.
Read it with the curiosity of a maker and the judgement of a buyer. Use it to frame your next range, enrich your sustainability narrative, and raise the standard of food preservation—because better refrigeration means better living at home.
Copyright HOMA 2025 - Issued by Homa Marketing Department in October 2025.
