The International Day of Biodiversity is a vital reminder of our planet's interconnected web of life. At Homa, we understand the significance of Biodiversity and its integral connection to food preservation. Unlike simple food storage, our approach to food preservation represents a focused and meticulous dedication that resonates with consumers worldwide. It goes beyond just storing food; it symbolises our commitment to protecting our loved ones, our nourishment, and our planet. In today's ever-changing world, a refrigerator is no longer a mere cold box; it has become a vital component of our newfound dedication to caring for our families, well-being, and the environment we call home.
Our thinking at Homa revolves around five key takeaways that shape our approach when we design refrigerators to preserving Biodiversity:

1. Understanding the Significance of Biodiversity:
Biodiversity serves as the foundation of a healthy and thriving ecosystem. It encompasses the multitude of species, their genetic diversity, and the intricate web of ecological interactions that sustain life on Earth. Protecting and conserving Biodiversity safeguards our food systems, enhances ecosystem resilience, and promotes sustainable development.

2. The Threats to Biodiversity:
Human activities, such as deforestation, pollution, habitat destruction, and climate change, have significantly impacted global Biodiversity. One area mainly affected is the loss of agricultural diversity, with numerous crop varieties facing extinction. Preserving this agricultural Biodiversity is essential to ensure food security and adaptability to changing environmental conditions.

3. Empowering Consumers to Choose Biodiversity:
As consumers become more environmentally conscious, they actively seek ways to align their choices by selecting fruit and vegetables that promote biodiversity and actively contribute to sustainable agriculture.

4. Cultural and Culinary Heritage:
Biodiversity is intricately linked to cultural and culinary traditions. Diverse regions and communities have developed unique food cultures based on great local ingredients. A good home food preservation supports the conservation of cultural and culinary heritage, allowing consumers to indulge in a wide range of flavours, tastes, and traditional dishes.

5. Strengthening Local Economies and Communities:
Preserving Biodiversity brings not only ecological benefits but also economic advantages. The diversity of fruits and vegetables contributes to culinary traditions, local economies, and cultural heritage. By embracing good food preservation, we contribute to the growth of local markets, support small-scale farmers, and preserve unique flavours and culinary practices.

On the occasion of the International Day of Biodiversity, Homa, as a specialist in cooling appliances, takes great pride in introducing the MultiClimate System™. This innovative solution revolutionises food preservation by ensuring the freshness and quality of fruits and vegetables while contributing to the broader goal of biodiversity conservation. With Homa's MultiClimate System™, individuals can make informed decisions that support biodiversity preservation. By selecting locally sourced, diverse produce, consumers actively contribute to sustainable agriculture, promote Biodiversity, and savour the full range of flavours and nutritional benefits nature provides.

Our advanced technology created optimal preservation conditions by simulating a range of specific climates, resulting in extended shelf life and reduced food waste; this generates a tremendous virtual circle with positive side effects: we contribute to biodiversity conservation by preventing the loss of valuable food resources and local product consumption, supporting small-scale farmers, and preserve unique flavours and culinary practices.

By embracing sustainable practices and utilising cutting-edge technologies, we pave the way for a future where Biodiversity thrives, ensuring that we can continue to enjoy the richness and diversity of our natural world. 

Let us join in celebrating and protecting Biodiversity, one delicious bite at a time.

Copyright HOMA 2023- Issued by Homa Marketing dept. on May 2023
For further Information and Press Contacts: info@homaeurope.eu