Today is : International Design Day

On International Design Day, design does not need explaining.
It is already there. In the objects we use without thinking. In the choices we barely notice. In the difference between something that simply works and something that quietly fails.

At Homa, design has never been decoration. It is one of our three pillars, alongside Food Preservation and Care. It is where everything begins, and how everything moves forward. It shapes what we make, but also how we think, how we decide, how we understand what matters.

Because design, for us, is relevance.

Not origin. Not authorship. Relevance.
The ability of a product to belong in real life. To be precise. To be useful. To respond to people in a way that feels natural. This is where industrial efficiency meets differentiation. Where constraints do not limit creativity, but sharpen it.

In an OEM context, design is often treated as a final layer. For us, it works the other way around. It is what allows scale and differentiation to coexist—turning complexity into clarity, and ideas into products that are ready for the market.

Over time, this approach has taken shape within Homa under the vision of our CEO, Michael Yao, and through the work of our R&D teams and internal Design Centre. At its core stands Federico Rebaudo, General Manager of Homa Europe, who over the past decade has been the driving force behind the development and continuous nurturing of a design culture that today defines our identity.

Here, design is not a phase. It is continuous. A way to connect engineering and emotion, production and culture, business and people.

We shared part of this journey on 16 April in Guangzhou, at the Canton Tower Plaza.

Our CEO Michael Yao spoke to an audience that reflected the world we operate in, people close to design, and others less familiar with its language, yet equally open to its impact. The distance between them proved smaller than expected. ( you can find the fool speech here ).

Design becomes clear when experienced.

In the way an idea turns into a product that works. In how a process gains efficiency without losing flexibility. In how a company builds relationships that go beyond transactions.

For our partners, this translates into something tangible: shorter development cycles, clearer positioning, and products that stand out in increasingly crowded categories. For retailers, it means stronger shelf presence, better consumer recognition, and solutions designed not only to exist, but to perform.

Every year, this approach translates into over 15 million products entering homes worldwide.

Design is also communication. It shapes experiences—from factory visits to showroom encounters—and creates a shared language with our community.

This is where Pop Exclusivity and the Homa Design Manifesto take form. Not as theories, but as something tangible. Products that are thoughtful, competitive, accessible, and distinctive. Not simplified. Not diluted. Simply right.

Behind this journey, there is also a network of partners who share the same approach to design.
We would like to acknowledge the contribution of Umberto Palermo Design, Design Group Italia, and Studio Volpi. Different perspectives, working towards a common goal: making design relevant, concrete, and ready for the market.

The past weeks have been intense, and they point forward. The Canton Fair , then The Salone del Mobile 2026 and the wider Milan Design Week will be further moments to continue this dialogue—places where design moves between the professional and the everyday, between the exclusive and the open.

Tonight marks another step.

Federico Rebaudo travels to Berlin with Studio Volpi to receive the iF Design Award for Design Magazine. Not for a single product, but for an idea. That design can be a platform. That it can support an ecosystem made of clients, suppliers, and colleagues.

For an OEM company, this carries a particular meaning.

It suggests that design is not just an output.

It is a position.

And perhaps, in the end, this is what design is for us.
Not an answer, but a direction.

Copyright HOMA 2026- Issued By Homa Marketing dept. on April 2026
For further Information and Press Contacts: info@homaeurope.eu