At Homa, growth has never been about expansion for its own sake. It has always been about reading the world as it changes and responding with clarity, discipline, and care. In markets shaped by volatility and opportunity, this ability to interpret signals and act decisively is what separates scale from leadership.

On 16 January 2026, the first chest freezer rolled off the production line at our new Thailand Chest Freezer Plant in Chonburi. On the surface, it marked the start of production. Strategically, it signalled something far more meaningful: our capacity to adapt, scale intelligently, and lead in an increasingly complex global landscape where stable sourcing must coexist with speed, technology, and flexibility.

The moment was shared with our top management, alongside representatives from local authorities, the landowner, and our construction partner  a collective presence that quietly underlined the relevance of this milestone and the strength of the ecosystem behind it.

People. Place. Purpose. Plot.

People
This milestone is powered by 800 skilled professionals, supported by experienced teams seconded from our HQ in China to ensure a smooth and disciplined start-up. More than numbers, this reflects a leadership mindset rooted in learning, sharing, and building capability across cultures. Not just producing but evolving together. This is modern OEM leadership: humble enough to learn, confident enough to guide.

Place
Located in Chonburi, Thailand, the Located in Chonburi, Thailand, the 26,000 sqm facility  (roughly equivalent to around 35 standard basketball courts) has been developed as a fully digital, smart factorydesigned as a fully digital, smart factory, synchronised with our global manufacturing network. It balances what today’s markets demand most: sourcing stability on one side, scalable technology on the other. With an annual capacity of 600,000 units, the plant strengthens both resilience and responsiveness — two non-negotiables in global manufacturing today.

Purpose
As a pure cooling ODM specialist, our purpose remains clear: putting the customer at the centre of everything we do. In a world shaped by uncertainty, food preservation is no longer just about performance. It is about care. Care for food preservation, energy efficiency, long-term reliability, and for the communities we serve. Food preservation as care is not a slogan — it is a responsibility.

Plot
The launch of chest freezer production follows the groundbreaking of our new refrigerator plant in September 2025. Together, these milestones define a precise strategic trajectory: globalised manufacturing built on insight, not shortcuts. With major production hubs across China and Thailand — comprising 9 refrigerator plants and 2 freezer plants — Homa continues to set benchmarks in quality, innovation, and operational excellence.

For over 20 years, as the world’s largest refrigerator exporter, Homa has demonstrated that leadership in OEM manufacturing is not about scale alone. It is about vision, market intelligence, and the courage to go beyond traditional boundaries — technologically, geographically, and culturally.

This production launch reinforces what defines us today: thoughtful design, advanced food preservation technologies, and a deep commitment to care. For our partners. For their consumers. And for a better life — made possible, together.

Copyright HOMA 2025 Issued By Homa Marketing dept. on January 2026
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