How Homa turns a showroom into a home for ideas, partnerships and purpose.

At Homa, care is not just a word in our company purpose —it’s a mindset.

It lives in the way we think, design, welcome, and build relationships.

So when we talk about our showroom and meeting spaces in Nantou, we’re not just referring to a physical place. We’re talking about a home—where ideas grow, where visions take shape, and where global partnerships find fertile ground.

More than a showroom. It’s the gateway to collaboration.
In a B2B world, experience is everything. That’s why our headquarters has evolved into a hybrid of functionality and inspiration. Today, the entire ground floor of our main building is fully dedicated to you—from the grand lobby to our hospitality lounge.

It’s a showroom, yes—but also a creative studio, with rooms dedicated to future product generations, and an open invitation to co-create.

Because at Homa, we believe partnerships don’t begin with a product—they begin with people.
Our spaces are designed not just to display, but to foster meaningful exchange.
Meetings here aren’t transactional; they’re transformational. The atmosphere fuels creativity, unlocks problem-solving, and supports shared ownership of ideas.

This is where real collaboration begins.

As pragmatically put by Anthea Wang, Vice President and Head of Homa’s International Business Centre:
“At Homa, a good meeting isn’t just about ticking boxes or running through an agenda. It’s when both sides leave the room with the sense that they’ve built something together—an idea, a direction, a solution. That’s when collaboration becomes real, and value starts to emerge.”

Where technology meets hospitality.
We believe how you feel in a space deeply influences how you think.

That’s why our meeting rooms are warm, vibrant, and alive with personality.

From artistic tabletop décor to lush green corridors, from colourful wall panels to the quiet calm of soundproofed spaces—every detail is designed to make you feel at ease, inspired, and focused.

From our earliest days—when we were still a humble “small white boxes” manufacturer—we’ve taken pride in how we welcome guests. As Homa has grown into a global player, that same attention to detail has only become more refined.

We’ve thought of everything. Naturally fantastic tea, drawn from our local culture, but even the coffee. Because ‘care’ also means knowing that our European guests might prefer a bold espresso, while our visitors from Asia might lean towards a milder blend or a huge mug of a properly poured Americano. We’re told it might be one of the best coffees served in any showroom in China. That’s no accident—it’s culture, and we take that seriously.

To make collaboration seamless, we continue to refine every detail, some examples:

• Multistandard power outlets, so you can plug in wherever you’re from

• Ultra-fast internet, to stay connected across time zones

• Interactive ultra-HD screens, for crisp, dynamic presentations

Because at Homa, hospitality isn’t just about comfort—it’s about creating the right conditions for brilliant ideas to happen.

As with the April 2024 redesign of our Canton Fair booth—meticulously shaped by the expert hands of Studio Volpi—we transcend physical boundaries when envisioning space. We don’t just build—we design experiences that stir emotion, spark curiosity, and linger in memory As with the last April 2024 redesign with of our Canton Fair booth (discover more here) , we transcend physical boundaries when envisioning space.

We don’t just build—we design experiences that stir emotion, spark curiosity, and linger in memory.
Our method? Clear goals, strategic storytelling, and a sharp focus on the audience. Architecture becomes our opening handshake. It speaks before we do. Every detail—every material choice—is a form of communication.

Innovation with a human heartbeat.
Technology plays its part—but always in service of something deeper.

Our monumental showroom brings together storytelling, product design, and cutting-edge cooling innovation.

As per perfectly explained by Federico Rebaudo, General Manager of Homa Europe: “Inside our showroom, refrigerators aren’t simply displayed—they’re curated. Each product is framed to tell a story and designed to resonate. Interaction isn’t optional; it’s essential. It’s how we turn a visit into a connection, and a moment into a lasting impression.”

Just next door, the Design & R&D Centre houses a new dedicated test lab, focused on food preservation performance.

And coming soon: the Experience Gateway.

An immersive journey into the future of Homa, currently taking shape in our new production facility just minutes from HQ—designed in close partnership with one of the world’s most iconic design houses: Design Group Italia . Stay tuned for more!

This is what we mean by care—not just service, but true attention to lasting partnerships.

As perfectly framed by Michael Yao, Homa’s CEO: “For us at Homa, building relationships is at the heart of how we work with our clients. In Chinese culture, we embrace the concept of Guanxi—an enduring philosophy centred on trust, continuity, and mutual respect. It’s this principle that guides how we see our partners: not just as clients, but as companions on a long-term journey we walk together.”

This is what we mean by customer centricity—not just a business lens, but a human one. At Homa, we don’t just manufacture cooling appliances, we manufacture the products that help bring your vision to life.

That’s why we proudly say: We take care of your dream, (enjoy more about our tag line, click here )

So now, it’s time to book your next visit with your Homa sales representative—and let’s start building something extraordinary, together.

Copyright HOMA 2025 Issued By Homa Marketing dept. on March 2025
For further Information and Press Contacts: info@homaeurope.eu