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November 3, 2023

Crafting the Future of Manufacturing: Homa's Vision and Insights

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Until now, our discussions about manufacturing have largely revolved around technicalities, often in one-on-one interactions with our valued partners and clients. Yet, there's a rich and fascinating world within the realm of manufacturing that we've only begun to explore.

At Homa, we've always been in the business of manufacturing since our humble beginnings as a small factory two decades ago. In a single generation, we've grown to become the world’s choice supplier of cooling products.

Our journey isn't just about production; it's about the evolution of our mindset, perspective, and manufacturing philosophy.

Today, we're excited to embark on a journey that takes us deeper into the heart of manufacturing, revealing the intricate stories that have shaped our success. Join us as we uncover the layers beneath the surface and unveil the core of Homa's manufacturing excellence.

Indeed, as we stand on the cusp of two pivotal milestones, the timing couldn't be more opportune to unveil the core of our manufacturing journey.

  1. We're gearing up for the full-scale implementation of our ODM/OEM+ strategy, in synergy with the expansion of our core business through the dedicated business unit (HIS, Homa Industrial Solutions). This pioneering endeavor introduces the 'CKD+' business model, designed to provide tailored manufacturing capabilities to our global partners, revolutionizing the landscape of manufacturing collaboration.
  2. With the successful completion of "Phase zero" and "Phase one" in our cutting-edge No-frost district, we're poised on the precipice of a historic moment. The inauguration of this new chapter in our industrial history is just around the corner as we prepare to kick off production.

it's the perfect moment to share the essence of our manufacturing journey.

We want to delve deeper into these remarkable facets of manufacturing by sharing the firsthand experiences of Homa's production and R&D teams. What's more, we'll enrich this exploration with the invaluable insights from international experts who can provide the latest perspectives on the discipline (discover also our brand-new white paper about Manufacturing).

The aim is to offer a further view of our true self, of our inner workings and how Homa is not only moving with the times but is part of the mechanism that contributes to shaping the future of the industry through the continuous improvement of its manufacturing practices. In our first ten years production increased fivefold, by the end of 2023 it will grow a further three times, reaching the fifteen million units per year mark. This could not be achieved without the profound and continuous transformation of our production organisation and a formidable, sustained e ort in the building of our industrial capability.

Among the topics treated that of mass customisation is certainly one of the most current themes. It is particularly relevant for the OEM/ODM world since the need to balance competitiveness and flexibility is vital. Being able to offer craft-like customisation, as opposed to standardisation, to clients in order to serve their own brand identities and quality requirements is only the first element of the equation as competitiveness, given by large scale production, remains an indispensable part of the proposition.

Also, Quality is carefully analysed under various perspectives, for end consumers nowadays will not settle for anything less than perfection, intended as the complete satisfaction of their expectations, and in most cases, aspirations. Objective quality versus perceived quality is the question standing at the centre of the quality debate. Today, the refrigerator has become one of the symbols ofour social accomplishments and the emblem of your lifestyles, hence emotions, perceptions and feelings seem to have in some sort gate- crashed the otherwise very rational and material terrain of industrialisation and production logics.

People become therefore increasingly important in this new conception of production, not only in terms of strategic planning and engineering competencies, but also as the focus of the company’s attention to being true to the three pillars of its culture, care being one of them, in every aspect of its life. Talent attraction and retention, especially in the new-normal era, isa challenging task for HR functions across the globe. Many things have changed, and employees’ expectations and aspirations have considerably evolved.

Logistics and supply-chain dynamics are also subjects of interest. Until very recently they were almost unknown to those not directly involved in them but have dramatically come to the fore following events such as the global pandemics, the war in Ukraine and Palestine, and the side effects of Brexit have not been fully absorbed yet., to mention only a few.

In the current global landscape, sustainability isn't just a buzzword; it's a fundamental consideration that extends beyond the products themselves. At Homa, we've embraced the imperative of sustainable production with open arms. We understand that, in addition to creating eco-friendly products, we must also prioritize sustainable practices in our manufacturing processes.

Our commitment to sustainability encompasses reducing waste, conserving energy, and minimizing our environmental footprint. We're dedicated to not only producing sustainable appliances but also operating our facilities in an environmentally responsible manner (discover more here). This commitment aligns with our belief that sustainability is not merely a value-added feature; it's a non-negotiable requirement for the responsible companies of today and tomorrow.

In a world where environmental concerns take center stage, we're not merely adapting to change; we're at the forefront of driving it. As we set our sights on the future, our unwavering commitment to sustainable production serves as a beacon, reinforcing our dedication to a more responsible future for manufacturing.

This mission is made possible through the dedicated support of a highly esteemed internal Homa ESG Committee, comprised of a group of exceptionally professional managers, this committee plays a pivotal role in advancing our sustainability initiatives. Together, we are shaping the path toward a greener and more responsible manufacturing landscape.

Beyond the lucid, thorough analysis of the present state-of-the-art of production in its many aspects, we are also considering future scenarios and the potential impact of new, disruptive elements such as blockchain technology.

Homa is embracing the future and continue to supply the world with the best-in-class innovative, authentic food preservation appliances. It will do it with the same spirit of care and attention, while continuing to offer the most competitive proposition.

Michael Yao

Copyright HOMA 2023 Issued by Homa Marketing dept. on November 2023
For further Information and Press Contactsinfo@homaeurope.eu

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