We are a leading OEM specialising in the production of home cooling appliances, and we take pride in our position as a critical player in the industry. Over the past 20 years, we have successfully captured the attention and gained export leadership in the European market by understanding its unique dynamics. We aim to maintain this position by aligning our production capabilities with our customers' sustainability goals and needs.
Our responsibility starts with product design where a shift towards sustainable materials and renewable resources will gradually reduce waste and promote recycling. By implementing eco-design principles, we manufacture products caring about durability, recyclability, and we put a particular focus on reparability (TSM and SPM are special activities that prove our commitment).
This approach ensures that resources remain within the economy for as long as possible, minimising the need for extraction and reducing environmental impact.
Moving on to production, adopting cleaner and more efficient manufacturing processes is critical. Integrating clean energy technologies like solar power reduces carbon emissions and reliance on fossil fuels. Additionally, implementing circular supply chain practices, such as sourcing materials from recycled or upcycled sources, promotes resource efficiency and waste reduction.
We continue to minimise the ecological footprint by optimising production processes and materials, fostering innovation and competitiveness. Homa is a trustworthy provider generating meaningful and genuine sustainable value alongside the entire value chain.
However, while most EU citizens support the green transition, there are concerns about its affordability, and this is an essential point for us, considering our role and impact in this market.
While the green transition garners broad support, concerns arise regarding its accessibility and affordability. It is crucial to address these issues to achieve a fair and inclusive economy.
According to a Eurobarometer survey, only 46% of Europeans are confident that sustainable energy, products, and services will be affordable for everyone by 2050.
Governments, regulatory bodies, and the corporate sector need to collaborate and take action to bridge this gap.
This includes ensuring that disadvantaged groups do not disproportionately bear the costs of sustainable options. Furthermore, upskilling initiatives can mitigate the potential negative impact on specific industries, providing a just transition for all the communities for a genuinely inclusive change.
At Homa, sustainability goes hand in hand with responsibility, closely aligned with one of the three pillars of our purpose: CARE; we can create a sustainable future that benefits the environment and society only by addressing affordability for all.
We strongly emphasise the importance of being both sustainable and responsible because we understand that sustainability should not be a luxury reserved for a select few. This is rooted in our legacy, we embraced the concept of "POP-exclusivity" when we developed our design philosophy, where exclusivity rhymes with the ability to deliver the best to everyone, and we now extend this to sustainability.
We are committed to producing cooling appliances that meet the highest quality standards and contribute to a more sustainable future for all. Regardless of background or financial means, everyone deserves access to energy-efficient and eco-friendly products.
Our dedication to the principle of "POP-exclusivity" drives us to deliver the best possible solutions to as many people as possible.
The term "POP" refers to widely accessible, like the pop prefix used for "POP-music", identifying a broad appeal, regardless of the people's music knowledge, social background or financial means. It represents our commitment to making sustainability and high-quality products accessible to a wide range of people:
Our "POP" dedication drives us to deliver the best solutions to as many people as possible.
This approach ensures our commitment to extend beyond our products and encompasses the well-being of individuals, communities and the environment because we care!
At Homa, we strive to ensure that our partners can offer a more extensive audience benefits from our exceptional products with a responsible and sustainable holistic approach, including the economic aspect.
We're dedicated to empowering access to the finest food preservation technology. It's about maximising the positive impact on the environment and providing tangible benefits improving both the quality of life and the health of our planet.
Our vision extends beyond offering top-notch technology by making sustainable and high-quality preservation solutions accessible to the heart of the market. We ensure that more people can experience the benefits of reducing food waste and preserving our precious natural resources.
We imagine a world where the best food preservation, cutting-edge energy-saving technology, best practice durability, recyclability, and reparability are accessible to the majority.
It's not just a luxury reserved for the elite few; it's about catering to the masses' needs and making a tangible impact on the environment leveraging on a massive scale effect.
Copyright HOMA 2023- Issued by Federico Rebaudo, General Manager at Homa Europe, June 2023
For further Information and Press Contacts: info@homaeurope.eu
