At the end of the year, something subtle happens.

Homes become quieter. Kitchens busier. The calendar, once full, begins to empty. Between one celebration and the next, there is a brief space in which we are invited to reflect, often without realising it.

Not on what we have accumulated, but on what we have chosen to care for.

At Homa, this pause reflects the way we think about design, technology and responsibility.

Care as a Cultural Choice
Care is not a trend. It is a decision, repeated daily.

In a world shaped by speed and convenience, objects are often designed to be replaced rather than respected. Yet beneath this acceleration, another expectation has quietly emerged: the desire for products that last, that make sense, and that feel considered.

Care, in this sense, becomes cultural. It is visible in how something is designed, how it performs over time, and how it fits naturally into people’s lives.

This belief has guided our work for many years.

Design as Understanding, Not Decoration
As a partner specialised in producing for others, Homa has learned something essential early on.

Becoming a global leader in OEM manufacturing has never been only about scale or efficiency. It has required a deeper ability: to listen, to interpret, and to translate.

Long before design thinking became a widespread term, we recognised its importance not only as a consumer-facing aesthetic, but as a logical system. A way to understand the messages our partners wish to convey to their customers, and to transform those messages into products that speak clearly and consistently.

Design, for us, is a shared language.

It allows industrial models to differentiate, products to carry meaning, and brands to express their values without compromise.

Our role is not to impose an identity, but to respect and protect the uniqueness of each brand we work with, ensuring that every product becomes a true vehicle of its vision.

The most effective design decisions are often invisible.

They appear in proportions that feel natural, in interfaces that simplify rather than distract, in materials chosen for durability as much as for beauty. Good design reduces effort and supports daily life quietly, over time.

Looking ahead, we believe the future of design will be less about novelty and more about intention. Less about excess and more about relevance. Designed not for the moment of purchase, but for years of everyday use.

Why Food Preservation Matters Today
Food has always been central to human connection. At the end of the year, this becomes especially clear.

Tables gather more people. Meals last longer. Food becomes memory.

Food preservation plays a silent but essential role in this ritual. It is not about altering food, but about protecting what is already good. Freshness, authenticity and natural quality are preserved so that food remains genuine and safe.

At Homa, food preservation is not only a technical challenge, but a cultural one. It means constantly seeking, developing and sharing the best technologies available, not only in terms of performance, but in how respectfully they interact with what nature provides.

Food carries the identity of continents, climates and cultures. Preserving it means respecting its origin, its rhythm and its diversity. From fresh produce to ingredients rooted in centuries of tradition, our role is to protect what makes food genuine, wherever it comes from.

Technology, when designed with care, becomes a silent ally. It safeguards freshness and quality while reducing waste and energy consumption. It allows food to remain authentic, without forcing it to change.

Preserving food also means preserving the world around it. This is why efficiency and sustainability are not end goals, but ongoing commitments. Reducing consumption, optimising resources and improving performance are part of a continuous responsibility.

A Perspective Rooted in Balance

In Chinese thought, the end of the year is traditionally a moment of reflection on cultivation, not only on results.

What has been nurtured patiently?

What has been protected consistently?

What has been allowed to grow without force?

This perspective aligns naturally with a long-term view of design and industry. True progress is measured not only by speed, but by balance, continuity and respect.

Designing What Comes Next

We believe technology should serve people, industry should respect the environment, and design should act as a bridge between values and everyday life.

The year ahead is not merely about doing more, but about doing always better.

As the year closes, we wish you a peaceful time of reflection, meaningful moments around the table and a future filled with balance, light and fortune.

Take care

Copyright HOMA 2025- Issued by Federico Rebaudo, General Manager at Homa Europe, December 2025