At Homa, manufacturing has never been a backstage operation.
It’s our stage. Our statement. Our strategy.

From the outside, a factory might look like a place where machines perform. But from the inside — especially when you step into Factory N°9, our newly inaugurated production hub — you see something else entirely: a living system of ideas, care, and precision.

This is not just our ninth plant. It’s the flagship of a vision.
One that speaks fluently in automation and sustainability, but always starts in the language of people.

A strategic infrastructure for a world in transformation
With over 14.5 million cooling appliances sold annually, and leadership as the #1 refrigerator exporter , Homa has redefined what it means to scale industrial excellence without compromising agility or purpose.

The completion of Factory N°9 adds 1.4 million units to our yearly capacity, reinforcing our place among the Top 4 cooling manufacturers globally. But numbers only tell part of the story.

At its core, Factory N°9 is a platform for transformation. Designed for premium no-frost models, this state-of-the-art facility brings together automation, digitalisation, and energy efficiency — not as buzzwords, but as building blocks of an evolved manufacturing philosophy.

As Michael Yao, CEO of Homa Appliances, puts it:
“With every product we create, we are not just building refrigerators; we are building trust and delivering excellence to our partners around the world.”

A new generation of manufacturing
Walking through Factory N°9 means entering a lean, green, intelligent and CARE-driven ecosystem.

It’s where AI vision systems perform real-time quality checks.
Where AGVs (Automated Guided Vehicles) optimise material flow.
Where digital twin solutions manage logistics, energy, and security with unprecedented accuracy.

It’s also a place shaped by design thinking, not just engineering.
Every corridor, every logistics pathway, every factory line was designed to enhance not only productivity — but wellbeing.

Just across a narrow waterway lies our Living Campus: a space for life, movement, and balance. From the garden and gym to the riverside walkways, the message is clear — we build with care, and we build for people.

From inside-out manufacturing to outside-in thinking
In a rapidly evolving market, responsiveness is the new reliability.

That’s why Homa doesn’t just produce. We co-develop.
Our teams work alongside global clients to design refrigerators that reflect not only technical excellence, but also brand identity, aesthetic language, and user behaviour.

We translate insight into industrial capability.
We turn business challenges into product opportunities.
We move, as our clients move — with precision, speed, and understanding.

As Federico Rebaudo, General Manager of Homa Europe, reflects:
“You can call it a factory. But it’s more like an operating system.
Where intelligence flows, processes evolve, and our OEM partners’ brands find the scale to grow — without losing their soul.
We don’t just manufacture cooling products. We engineer momentum.”

Why it matters — for our clients, for our industry, for the planet

The launch of Factory N°9 is more than a milestone. It’s a signal.

That in a moment where many are rethinking supply chains, rebalancing costs, and rediscovering the importance of manufacturing sovereignty, Homa is ready. Not with promises, but with infrastructure.

A hub of manufacturing intelligence, integrated into our centralised campus and logistics system, yet open to global modularity.

A plant that embodies the values of our CARE culture:
- Lower emissions through solar panels and electric trucks
- Optimised packaging and sustainable logistics
- Intelligent automation reducing waste, boosting quality
- A work-live-play environment promoting human sustainability

And most importantly — a mindset of constant improvement.

As Simon Wu, Vice President and R&D Director, explains:
“Every component we design, every process we refine, starts from a simple question: how can we make it better for the end user?
Factory N°9 is not just about faster production — it’s about meaningful innovation.
It is where great products are industrialised with precision.”

The Experience Gateway: Where Every Visit Begins
Soon, Factory N°9 will open its doors not just for production — but for exploration.

Inside our new manufacturing hub, we are finalising the creation of the Experience Gateway: a curated space that marks the start of every guided visit. Whether you're a client, a journalist, or an institutional partner, you’ll be welcomed into a journey designed around your needs.

As Anthea Wang, VP and General manager of  Homa International Business Centre , puts it bluntly:
“We don’t do factory tours. We build partnerships.
Every visit to Factory N°9 is a strategic touchpoint — a chance to spark new ideas, test new visions, and plan what we’ll win together. It’s not about showing off. It’s about showing up for our clients.”

From immersive storytelling to interactive walkthroughs, the factory tour has been intentionally crafted to help visitors experience Homa’s philosophy up close — where cooling meets culture, and where every process has a purpose.

As shared by a European buyer from a major retail chain — one of the first to explore the new site (whose name and company we’ll keep confidential):
“This is more than a plant. It’s the place where our private label will evolve.
Working with Homa here, we finally have the opportunity to turn our customer insights into real, differentiated products — fast and with confidence.”

This evolution in how we build also influences how we think.

As product innovation becomes a cross-disciplinary process, the factory transforms into a storytelling platform — one that makes our values visible.

Download the full story
We believe industrial excellence deserves to be seen — and shared. That’s why we’ve created a full version of this story in a curated, downloadable PDF — for your reference, for your partners, or simply for a deeper look into what we mean when we say:

“Discovering Homa’s heartbeat : cooling manufacturing .”

Because shaping the future of cooling isn’t just what we do.
It’s how we grow — together.

Copyright HOMA 2025- Issued By Homa Marketing dept. on April 2025
For further Information and Press Contacts: info@homaeurope.eu