We set out to create a tool. It became a reference point.

With its sixth edition, Homa Design Magazine has exceeded every expectation — capturing attention well beyond our own ecosystem. Designers, buyers, architects, trend forecasters… they read it, quote it, and share it. What began as a content marketing initiative — carefully built around the principles of tangential marketing and the creation of valuable, culture-driven content* — has grown into a trusted lens on contemporary design.

And that’s exactly the point. For us, this isn’t just a publication — it’s a signal. A reminder that design thinking isn’t a luxury or a trend: it’s a way of seeing the world. One that connects ideas, technologies, behaviours, and sensibilities.

As a B2B manufacturer ¹, we operate behind the scenes — almost invisible to the end consumer. Yet our role is anything but passive. On the contrary, we see it as our responsibility to inspire, to listen, to decode the subtle signals of change.

We work side by side with our partners — brands and retailers — helping them craft solutions that are not only competitive, but truly distinctive.

It’s an alchemy: producing at scale to deliver cost-efficiency, while at the same time enabling differentiation. So that — as our CEO Michael Yao often reminds us — “when the products manufactured in our factory finally meet the public eye, the identity of our clients’ brands isn’t just preserved. It’s magnified.”

 As I like to say, “We don’t just manufacture appliances — we shape stories that others can sell.”
That’s the essence of our work. That’s how our unique approach to B2B marketing evolves: from promotion to inspiration, from content to culture.

We remain loyal to the same ambition: to stay inspired, and to inspire — creating value not only through what we manufacture, but through the way we think.

This issue explores space, the body, and interface. From kitchens that become stages to sofas that become training grounds, from wearable emotion to digital intuition — it’s a story of design as movement, purpose, and meaning. And it’s told in our language: visual, thoughtful, and unapologetically curious.

* If you're part of the selected circle of clients enrolled in our Marketing Academy Beta Programme, you can now access the exclusive content piece: “Why a Design Magazine”.

This insider perspective reveals the strategic thinking that shaped our content journey — and may well inspire you or your marketing team to develop your own initiatives in content and tangential marketing. Because sometimes, the most powerful way to talk about products… is not to talk about products at all.

Click here to access it and download the internal-use PDF titled “des.Mag Marketing Academy”.

¹ (Homa produces for other brands and does not sell under its own label — a true pure player, and one of the very few in the OEM space. In fact, many of our competitors are actually brands that also engage in OEM as a secondary activity

The april issue of Homa’s Design Magazine has just blossomed.

A new season, a new vision.
The April 2025 issue of Homa Design Magazine opens a window onto the world of contemporary design - from the everyday to the extraordinary. From Cristina Bowerman’s take on colour in the kitchen to Milka Eskola’s smart interiors, from wearable design to AI creativity, this edition explores how design is expanding across new domains - on the body, in motion, and beyond. Inside you’ll find interviews, essays, and visual stories that reflect on how beauty, function and emotion can coexist in the spaces we live in - and in the tools we use every day.

Available at Homa booth - Canton Fair

Copyright HOMA 2025- Issued By Homa Marketing dept. on April 2025
For further Information and Press Contacts: info@homaeurope.eu