At Homa, we believe culture isn’t just something you have—it’s something you build.
And we build it with care.

That’s why we created the HOMA EUROPE Culture & Growth Training Programme, a strategic learning journey designed to develop the leaders of tomorrow. This programme was inspired by our CEO Michael Yao, and it’s been designed and led with vision by Federico Rebaudo, General Manager of Homa Europe.

More than a training initiative, it’s a long-term investment in people—because at Homa, people are the most powerful enablers of transformation.

Understanding Before Knowing
As Albert Einstein once said, “Any fool can know. The point is to understand.”

Training culture isn’t about transferring information. It’s about developing critical thinking, empathy, and the ability to decode complexity. In a world driven by speed and shortcuts, what we need are people who understand, not just react. People capable of navigating market dynamics and human behaviour alike.

Today with #AI entering the game, this ability matters more than ever.
We believe in the potential of artificial intelligence as a powerful enabler—but only when used with awareness. As highlighted in a recent internal reflection, there's a growing illusion that machines can replace effort, talent, and thought. But when you delegate your brain too often, there’s always a price to pay. AI can be a great ally—but only if humans stay at the centre, guiding it with curiosity, judgement, and care.

That’s why our programme blends knowledge with introspection, strategy with humanity—placing understanding before knowing.

From Milano to the World.
Delivered at our HOMA Studio in Milano, with the support of our international strategic partners (Studio Volpi, Up Design, DGI and Logic Comunication among the others ), this programme brings together commercial talents from our IBC – International Business Centres. These teams represent Homa across the globe. They’re not just salespeople—they’re relationship builders, the bridge between the company and our global audience. They are the human interface between Homa and the world.

Together, we dive deep into the themes that matter:
• Cultural intelligence
• Company culture
• Customer centricity
• Design
• The human side of innovation
• Market analysis
• Storytelling
• AI as an enabler

Training That Reflects Our Purpose
Every session is rooted in our shared purpose, which rests on three pillars:
• Care – for our people, our clients, and the relationships we nurture
• Food Preservation – our daily mission and expertise
• Design – a mindset that blends form, functionality, and meaning

Training isn’t just a support function. It’s a strategic engine for growth. That’s why every key figure in our organisation has taken part in the programme. It’s a sign of how deeply we believe in it and how essential it is for shaping the future of our company.

A Community of Growth
We don’t just train individuals—we grow a community:
A community of employees, partners, suppliers and clients, united by shared values and a long-term vision.

We’re proud of what this programme has become.
We’re proud of the people who make it meaningful.
And we’re proud to keep investing in culture—because culture, when designed with care, becomes one of the most powerful assets a company can have.

Copyright HOMA 2025- Issued By Homa Marketing dept. on March 2025
For further Information and Press Contacts: info@homaeurope.eu