No matter which industry we operate in, we are increasingly confronted with scenarios of intense competition and rapid changes. In this context, "customer centricity" emerges as an essential guiding principle for companies striving to stand out in an ever-crowded landscape. Customer centricity is not merely a business strategy; it's a philosophy that places customer satisfaction at its core.

The emphasis on nurturing relationships is part of "CARE" , one of the three pillars of our corporate culture.
It goes hand in hand with conviviality—a principle that promotes sharing and collaboration across various facets of corporate life.

In a world where the relentless pursuit of success often overshadows everything else, the term "conviviality" often goes unnoticed. However, precisely, this concept represents a crucial element capable of enriching the business landscape and permeating every aspect of our frantic lives.

The term "conviviality," derived from the Latin "convivium" is composed of the roots "con-" (together) and "vivere" (to live). It encapsulates the idea of "living together and sharing something." It represents a precious moment of communion and synergy across different facets of our existence.

In the corporate context, conviviality goes beyond sharing work lunches or events. It is much more than that. It embodies the ability to bring together geographically distant worlds diverse skills, creating an environment where collaboration thrives and becomes a foundation for future success.

Recognising the value of blending different perspectives, experiences, and visions is crucial for charting the path toward sustainable and lasting success.
Managing the integration of various approaches may be challenging, but the feeling of successfully harmonizing diverse actors is indescribable.

This harmony gives meaning to every effort expended, akin to witnessing the realisation of an idea and the birth of new horizons and opportunities.

In serving its clients worldwide, far from the one-fits-all concept, Homa products recognise and value individuality against the moving tapestry of our evolving lifestyles.
The different personalities of customers, the different "characters" of their brands, the peculiarities of their markets and the aspirations of their consumers.

No other product like the refrigerator lies at the heart of people’s lives, as the centrepiece of every home: the kitchen—the most convivial place in the house!
For this reason, conviviality holds such a "natural" significance for us.

Tangible examples of conviviality can be found at Homa.
Here, conviviality is not just a concept but a guiding principle that shapes every action.
Conviviality between our customers and our sales teams is the glue that supports sustainable long-term development.

A concrete representation of this commitment is the hospitality we extend to our customers at our headquarters in Nantou, where every detail is carefully attended to, from the meeting rooms to the impressive showroom.

We strive to welcome people worldwide with small yet significant gestures, making them feel like guests and partners, often as friends.

In an even bolder and design-focused perspective, we have created Homa Studio in Milano. This isn't just our European representative office but a place for experiences and exchanging ideas. Here, we envision the future together through innovative, bold, and positivity-rich environments. This space is the epicentre of vitality, where people can meet, share stories and create new ones.

Another vivid demonstration of the profoundly ingrained spirit that stems from Homa's caring philosophy is our Canton Fair Event, a tradition we've proudly upheld since 2014, taking place every 16th of April and 16th of October. These are not typical commercial gatherings; they are epic evenings that transcend the boundaries of a mere party, evolving into a celebrative legacy for the entire industry. These two dates have become more than just entries on a calendar – they start to represent a global cooling sector phenomenon.
The Canton Fair Event is now a cornerstone of the Homa legacy. This 'must-attend' event has evolved into a veritable melting pot where industry leaders, entrepreneurs, marketers, buyers, and experts worldwide converge.
It's "the place to be" where connections come to life, ideas collide, and interactions ignite in a joyous atmosphere that forges lasting bonds and crafts memorable moments. It's not just an event; it's an experience that epitomises our commitment to fostering progress and innovation in our industry, and it's a testament to the power of genuine conviviality.

Our HQ, Homa Studio and naturally our Canton Fair Events are tangible examples of how innovation and design can shape the future through the power of relationships, thanks to conviviality.

Our convivial approach originates from Homa's "CARE" philosophy which is not an abstract concept but permeates every aspect of how we interact with our customers, placing them at the centre of our operations.
It's a genuine customer-centricity, not a boardroom buzzword.
It's something deeply ingrained in Homa's corporate culture, a practical approach that significantly impacts our unique way of doing business.

Copyright HOMA 2023 Issued by Homa Marketing dept. on October 2023
For further Information and Press Contacts: info@homaeurope.eu