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August 29, 2023

Gearing Up for IFA Berlin!

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The countdown begins for a monumental moment in the world of consumer electronics and, closer to our heart, home appliances – the IFA showcase!
Eyes set on the future at the Messe Berlin as we draw inspiration from the dynamic trends ignited during Milan's electrifying design week.

Being a trailblazing specialist in OEM/OBM manufacturing, you won't find our logo on a stand in Berlin. Yet, rest assured, tradition prevails – Homa people will be everywhere. Our dynamic team is primed to embrace the electric atmosphere, unveiling innovations, decoding nascent market trends, and fully immersing ourselves in the momentum of progress.

Homa's top-tier management and commercial teams will be in the thick of high-powered meetings with our key clients.
We're talking about the crème de la crème, including revered appliance giants with whom we share industrial partnerships. A whopping 35% of our revenue flows from these collaborations, shaping the very essence of our success story.

But that's not all – we've orchestrated numerous meetings that will grace the Berlin fair with top-tier retailers and key European importers. Our aim? To delve deep into the pulse of consumer demands today, ensuring our products resonate even more irresistibly.

These rendezvous will be more than just business; they're golden opportunities to strategize, glean feedback, and weave the threads of lasting relationships.

Navigating the currents of success today and tomorrow necessitates forging connections, collaborating synergistically, cultivating partnerships, and deftly harnessing every interaction point. This intricate dance involves harmoniously blending a strategic commercial approach with a nurtured marketing culture. The true alchemy lies in skillfully melding our resolute "customer-centric" philosophy, the cornerstone of our B2B mission, with an inherently "people-centric" ethos—in essence, the authentic Homa "CARE" approach.

Now, infuse the above tapestry with our unwavering ardour for “DESIGN”and our time-tested prowess in “FOOD PRESERVATION”.
What emerges is akin to discovering the Homa's hidden essence —a magical elixir that catalyzes innovation at its very core. This unique blend serves as our secret formula, transmuting the mundane into the extraordinary.

Indeed, our IFA journey is a commitment to innovation, a dynamic dance with the market's heartbeat. This event unveils an extraordinary canvas where we soak in emerging trends, cement unbreakable bonds with our partners, and stay firmly at the forefront of the ever-evolving consumer electronics and home appliance domain.

In the run-up to this pivotal moment, we've delved into our treasure trove of insights gathered during the innovative Milan Design Week at FTK and the vibrant FuoriSalone.

We're thrilled to share these notes of our journey with you.
After all, sharing is at the core of knowledge and credibility – and we're more than delighted to embark on this exciting journey together!
See you soon in Berlin!


Copyright HOMA 2023- Issued By Federico Rebaudo, General Manager Homa Europe on August 2023
For further Information and Press Contacts: info@homaeurope.eu

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