As pure OEM producers, one of the critical factors of our success is the timely understanding of our client's needs in terms of serving their consumers' aspirations.
Recognising trends and signals in the world markets indicating shifts in demand is critical to our business.

Working with global clients means we need to be constantly anticipating those needs.
As we often say, listening is one of our most significant skills and part of our culture.

Caring is another one, and we feel a great sense of responsibility when it comes to the future of our planet, as the products we manufacture can and must play an essential role in changing the current state of things.

We know our clients' customers are not prepared to compromise on this subject since they will be using their appliances every day for the next 8 to 10 years.

We have long recognised this trend and have focused our efforts both on our industrial process and on the actual energy performance of our products.
We have made enormous progress and lifted our entire production towards high energy efficiency standards and overall recyclability, the best way for us to leverage economies of scale and remain highly competitive.
We make a point of using the latest, established technologies to offer products that are attractive and have a compelling design but that are also champions of energy efficiency.

Over the years, we have introduced many innovative platforms with great attention to the environment.
For instance, we have started using R600 refrigerant gas right from the beginning, potentially saving the atmosphere millions of tons of ozone-depleting substances.
All the instruction manuals of the millions of cooling appliances we produce yearly are printed with eco-friendly soy-based ink on recycled paper. Every product in our range beats the industry average regarding energy efficiency.
We have started using more metal, easily recyclable, and less plastics when introducing new features.
In our trade, credibility is everything, and we want to pass on that to our clients, whose brands will be held accountable for their products' impact on our planet.

This April 2022, Homa will reach the 100 million refrigerators mark.
Now you are reading this article, around 50 million Homa refrigerators are switched around the globe: a motive of celebration and deep reflection.

Copyright HOMA 2022- Issued by Michael Yao in April 2022
For further information, please contact: info@homaeurope.eu