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February 1, 2025

Design as Experience: Designing the Outdoors, Reimagining Time

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Design is not just about objects; it’s about emotions, environments, and the way we experience space and time. Design Magazine is where these dimensions come together—where craftsmanship meets innovation, and where living well is not just an idea, but a choice.

In this issue, we step into the open air, where outdoor living is no longer an afterthought but a statement of style and function. We explore the power of biophilic design, the art of timeless timekeeping, and the radical vision of designers who are shaping our present—and our future.

This is not just a magazine. It’s a window into ideas that challenge conventions and redefine how we interact with the world around us. Ready to explore?

DESIGN MAG VOL 5:Editorial

In this new issue of Design Magazine, we invite you to step outside into the exciting world of outdoor living and nature-inspired design, and not only.

As we celebrate the growing trend of open-air spaces, we explore how outdoor cooking and living are becoming central to modern life, fostering wellness, creativity, and connection to the natural world, along with some compelling topics that reflect the breadth of innovation in design today.
Outdoor spaces, once an afterthought, have become essential extensions of our homes.

ltalian brand Fògher, with its revolution in outdoor kitchen design, is redefining how we cook and entertain under the open sky, making the outdoors a place of both style and substance.
But design is not just about space, it is also about time. Time is neither short nor long; it's either sterile or fertile, and at Homa, we believe in making every moment with our clients and partners significant and memorable.

In the Timeless Timekepers article, we explore the art of clocks, which not only mark the passage of time but add meaning and beauty to it.
Another fascinating feature in this issue is Biophilic design, a movement bringing nature into the very heart of our environments. By integrating natural elements like plants, sunlight, and organic materials, biophilic design enhances well-being and productivity, reminding us that human creativity flourishes when connected to nature.

We also take a close look at the exciting work happening at Politecnico di Milano’s School of Design, where a new generation of material-specialist designers is pushing the boundaries of what’s possible, blending creativity with sustainable innovation.

While honouring the radical vision of Gaetano Pesce, a designer whose work challenged convention, evoking deep emotional responses, we are proud to feature exclusive interviews with some of the most forward-thinking minds in the design world. Celebrity architect Karim Rashid, whose designs reshape the way we interact with everyday objects, and rising talent Rodrigo Brenner, who draws inspiration from his Brazilian roots to blend sustainability with creativity

Also in this issue, we take a fascinating look at Victorinox, the ultimate Swiss icon of outdoor living, and review the world’s most prestigious Visual Communication Design Awards, celebrating creativity and innovation across disciplines that shape impactful and distinctive visual content.
From luxurious outdoor picnics to cutting-edge AI innovations, to nature-inspired food preservation, we explore how tradition and technology, nature and design, converge to create spaces and experiences that enrich our lives.

At Homa, we remain committed to making every design moment meaningful. We hope this issue of Design Magazine inspires you to create, live, and connect with nature in ways that enrich both your spaces and your life.


Homa Design Magazine is a vibrant editorial venture on a mission to ignite the flame of design thinking across the entire Homa community—encompassing Homa people, our partners, and beyond! Yet, its influence extends beyond these boundaries; it serves as a beacon of design culture poised to illuminate our entire industry.
Today, it stands as a remarkable testament to the potency of tangential marketing, presenting a novel approach to captivating audiences. The magazine is the result of a collaborative effort, with the original idea stemming from Homa Europe.

Editor in Chief: Federico Rebaudo

Project Coordination: Federico Gallina

Contributing writers: Elena Scandroglio, Pierre Ley, Patrizio Cionfoli 
Coordination, Design & Layout: Studio Volpi

For further information and Press Contact: info@homaeurope.eu

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