Europe remains a priority market for Homa—and a vital source of insight, inspiration and long-term partnerships.
The latest NIQ outlook confirms that European consumers are looking for more than new technology. Energy efficiency, reliability, convenience and meaningful innovation will continue to shape purchasing decisions in 2026. Understanding how these expectations are evolving requires more than data: it requires being close to the market.
This is why Homa will attend IFA Berlin 2026 with a strong, cross-functional delegation from its European commercial organisation and global R&D team. Throughout the event, our people will meet customers and partners, visit the exhibition, observe emerging trends and listen carefully to the needs of European consumers.
| As a leading cooling specialist serving the European market, Homa believes that innovation begins with understanding. For us, Care means looking beyond the appliance: understanding people’s daily lives, our customers’ ambitions and the challenges shaping tomorrow’s homes. |
At IFA, we will be there to look, listen, learn and connect—turning market signals into relevant, efficient and dependable cooling solutions for Europe.
Read the full article: At IFA 2026 to Listen, Learn and Shape the Future of Cooling.
Copyright HOMA 2026- Issued By Homa Marketing dept. on August 2026
For further Information and Press Contacts: info@homaeurope.eu
